Sr Graphic Designer Production Artist

ALEX MCDONELL

Fort Myers, FL • 505.401.0180 • amcdonell@gmail.com • LinkedIn Profile • Alex McDonell Art

GRAPHIC DESIGN PRODUCTION ARTIST

Innovative, detail-oriented Graphic Design Production Artist with over two decades of proven success, high-level performance, and diverse industry expertise. Primarily focused on preparing artwork for production according to specified guidelines and requirements, including ensuring proper file setup, color management, and resolution for print and digital outputs. Conducts thorough quality checks on artwork to ensure accuracy, consistency, and adherence to brand guidelines. Identifies and addresses any errors or discrepancies in design files. Known as a multi-dimensional visionary who works closely with designers, art directors, and other team members to understand project requirements and expectations. Accomplishes measurable results using strong interpersonal and organizational skills that provide solution-oriented outcomes in fast-paced, dynamic environments. Communicates concisely, leads by example, and exceeds expectations.

AREAS OF EXPERTISE

PROFESSIONAL OVERVIEW

Hometown Ticketing – Dublin, OH August 2021 – March 2024

Production Artist/Graphic Designer

Created and produced venue mapping designs and illustrations for Digital Ticketing of indoor and outdoor Sporting Events, Arenas, Stadiums, Ballparks, Campgrounds, College Campus and Dorm Rooms, Church venues, Theater venues, etc.

Established style guides for creating customer-branded mapping solutions for digital ticketing and event promotions.

Implemented procedural efficiencies and improvements to illustration techniques and best practices.

Mentored and coached junior designers, helping them increase their skill levels.

Holiday Retirement – Winter Park, FL November 2019 – January 2021

Brand Consultant / Designer

Drove results as designer and Interim Creative Manager for rebranding and COVID-19 updates on behalf of 260 retirement homes across the country.

Coordinated with the Creative Director to distribute timely news, safety protocols, and procedures for residents and visitors while developing healthcare guidelines.

Implemented branding changes to paid advertising and property listings for over 200 locations in the US.

Professional Beauty Association – Scottsdale, AZ May 2019 – October 2019

Creative Manager

Drove corporate identity and brand creativity by aligning vision to marketing execution.

Utilized B2B, B2B2C, and B2C knowledge for website design, email creation, social media blasts, video, event exhibits, signage, print collateral, and direct mail designs resulting in sustained superior performance.

Facilitated rebranding of exhibit displays and event advertising according to organizational requirements.

Provided strategic direction and creative guidance to the team.

Fostered a culture of innovation and collaboration within the creative department.

Mentored and inspired team members to reach their full potential.

Natural Partners, Inc – Phoenix, AZ March 2014 – January 2019

Creative Manager

Collaborated with board members and directors to develop illustrations and critical visuals for operating principles.

Oversaw business partnerships, customer relations, OTC package design, and employee recruitment.

Drove Branding and Development for the launch of NPScriptTM healthcare product advertising.

Managed website design templates and collateral in print and online, including trade show exhibits, homepage promotions, social media, and email campaigns.

Generated $3.4M in sales in the first full year and increased YTD sales by $12M.

Winner of the 2017 NDNR Physician's Choice Award. Direction and design.

Managed Project and Art Direction of 4 issues of annual product catalog averaging $80K.

Increased sales by 15% through strategic direct mail campaigns.

Generated $600K in annual ad revenue from online banners, landing pages, and email campaigns.

Implemented co-branded guidelines for the 2018 merger of Natural Partners Fullscript.

AWM ART – Albuquerque, NM June 2011 – March 2014

Designer / Art Director

Oversaw Logo Design, Print, and Web Design efforts.

Medical Device Package Design: Marpac, https://www.marpac.biz/

Design consulting: Vitality Works, https://vitalityworks.com/

Heel, Inc (Acquired by MediNatura Inc) – Albuquerque, NM January 2007 – June 2013

Senior Graphic Designer

Oversaw Art direction and Brand Development of five new products: Traumeel TM /T-Relief TM, Reboost TM, Experience Manager ClearLife TM, WellMind TM, and BodyAnew TM.

Redesigned 17 product packages, reducing waste by 10% and maximizing primary product display.

Served as Design Lead for retail and B2B online and printed sales collateral.

Spearheaded art direction and Brand Development of 5 new products: Traumeel TM /T-ReliefTM, ReboostTM, ClearLifeTM, WellMindTM, and BodyAnewTM.

Redesigned 17 product packages, reducing waste by 10% and maximizing primary product display for natural health food channels and mass market.

Managed Product Labeling and Packaging for the manufacturing of 280 products.

Served as Design Lead for retail and B2B online and printed sales collateral.

Created Custom Packaging for randomized, double-blind, placebo-controlled clinical trials of Rx injectables.

EDUCATION & LEADERSHIP DEVELOPMENT

Bachelor of Fine Arts | Commercial & Advertising Art | The Art Institute, Dallas, TX

Certification in Leadership & Communication | Dale Carnegie Training, Fort Worth, TX

Business Communications | Tarrant County College, Fort Worth, TX

KNOWLEDGE SKILLS & ABILITIES

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