JCPENNEY.COM | BANNER ADS SPRING 1997
AAAAAUUUGGH! Banner Ads! Well, in 1997 these were cool. These banners were created frame by frame in Photoshop and assembled using GIF Builder animation software. Real high tech stuff. All of these banners were published on www.jcpenney.com and America Online web sites. Each banner would link to a "shop" or "collection" inside the JCPenney online store.


 

JCPENNEY.COM | BANNER ADS SPRING 1998


Yes More banner ads. Each banner was designed and coordinated with the JCPenney Marketing team. These promotions were usually time sensitive for holidays and events. For the Super Bowl I had to create two of each promotion so they could go live immediately after the game with winning team products.